Is it possible to promote yourself too much?

Do you post proud news regularly? Social Media Or volunteering to work projects skills? Some people are embarrassingly not self-promotion, while others are not.

In fact, most people hate it advertisement Their greatness, but some people tolerate it more than others, and value trust more than Cringe.

Which camp are you at? And is that important?

Why do we self-promotion?

Self-promotion is more than just a professional decision. It is an important psychological gambling. Why do some parents want to be president of a local club, but why do others prefer to avoid the spotlight? Why do some employees self-select for plum allocation?

Science says it starts personality.

Self-promoters tend to do that Extrovert People who enjoy stage and projects Confidence. Some may be Narcissist Who is it? It has been shown to predict leadership,together Emotional consciousness and Self-efficacy.

Context is also important. To the extent that someone exists Perception As a leader, you determine your chances of success. It can be self-realization. I’ve seen this many times in the industry. Those labeled “Hot To Watch” in their performance reviews are quick promotions.

The Internet has a standard practice of self-promotion. With X, Tiktok, and LinkedIn, showing off to fit can feel obligated.

Author Gary Vaynerchuk calls it the basic “piping” for business.

competition It is often used to justify forced visibility. why? Only a small portion of our employees make it into our leadership track. However, if progress depends on social connections, existing hierarchies can be entrenched.

the study Self-promotional Black employees show that despite their identical abilities, they are receiving low racial backlash in their organizational conformity and performance ratings. It’s no wonder that the minority isn’t that enthusiastic.

Women are also silent. On social media, academic women are like that Possibility of 28% less More often than men to promote their work sex–bias Penalty. Only 60% of female employees They were taking steps to promote themselves.

Nevertheless, the payoff is fascinating. In a crowded world, differentiation increases the likelihood of brand power and sales growth, popularity or viral.

Given this incentive, what explains why people choose not to self-promotion?

Why some people don’t self-promotion?

You might assume a Non-promoter is a shy Introvertindifference, or crowd followers. “No one else wins, so I don’t,” they might say.

However, not all non-promoters are plagued by self-doubt Pessimism. Sometimes they are more confident, familiar and measured than self-promotioners. They may see it sloppy and do not crave applause.

Cultural or social norms can put excessive pressure on an individual to introduce or hide strength. These expectations are clear Childhood Through the workplace, and even retirement. Sometimes we fall into patterns of behavior without thinking about it.

We often hear “take every opportunity.” Success is conditioned to think of as a senior title, or as a proper car or neighborhood, and sees this as a route to advance. Companies are proactively rewarding this way of thinking.

That’s not true. Condoleeza Rice chose not to run for the US president; Career At the academia. Michelle Obama was widely advertised for running, but he chose not to do so. I don’t think anyone wants what society is proposing or what you want.

When you boast about your achievements at parties or at Starbucks, others may admire you. You are doing what they are doing unpleasant. When we respect confidence, you will receive praise for a while. But be careful Social penalties.

How to promote yourself without resentment

Everyone is in business now Impression management. the how It’s important you do that.

1. Distinguish between Praise “I” or “us.” Others may find it easy to overlook if they are not trusted. It distinguishes team success from individuals. “If a skeptical colleague reads this, will they feel respected?”
2. I know the cost: Academy Award winner Olivia Colman advises that success can’t protect you from criticism. “I think I have very thin skin,” actor Benedict Cumberbatch agrees, “If there’s no cost, you can’t do it all… you need to weigh what those balances are.”
3. Find out your rationale. What do you want from now on? Note– Work or at home? Ask what it gives you and what it does from you. The ego can be crushed and rapidly expand or contracted Self-esteem. You may promote yourself to be satisfied immediately, but praise soon envy If the observer feels capable.
4. Monitor your judgment. Avoid heavy self-promotion as peer preferences affect leadership potential. This can be misunderstood as arrogance and destroy reputation. In my book Adjustment: How to Make Smarter Decisions in a Noisy Worldand ego Identity Traps discretions for sabotage.
5. Beware of bias beasts. Self-promoters tend to exhibit predictable bias. They may ignore the odds of failure or criticism. Optimists essentially think, “It’s going to work!” These success stories show classics Survivorship bias If an avid entrepreneur overlooks 95% of failure.
6. Find your supporters. When others defend you, it accelerates your progress, influence and visibility. Sheryl Sandberg, for example, openly praises mentors and sponsors, such as Google’s Eric Schmidt and Facebook’s Mark Zuckerberg, who helped them rise faster than self-promotion alone.

But it is disguised, signals of virtue, self-promotion, or humble brag can create a backfire effect and move you away from your ultimate goal.

Even if others don’t say they don’t think much of you, they might think of it.

It’s not wrong, even if it’s right

Can’t decide yet? You don’t need to prove yourself or seek approval from young people. There is a trade-off between both self-promotion and non-promotion. Neither approach is correct or wrong.

As my father said: you will be judged for what you are doing and Things you don’t do.

Make a decision on purpose and then do what you want to do.